More than training.
We offer transformation.
Elevate your holiday performance at the Christmas Performer Workshops (CPW) taught by 2024 International Santa Claus Hall of Fame inductee, Robert Seutter (Santa True)
October 3-4, 2026 | CPW #2
Atlanta, Georgia
The Sleigh Society, Inc. is a 501(c)(3) nonprofit organization committed to advancing excellence within the Claus community. Through high-quality education and professional development, we strengthen Christmas performers with the skills, confidence, and business acumen needed to thrive responsibly and sustainably. By investing in the people behind the performance, we elevate the quality and integrity of every interaction—creating meaningful, inclusive, and joy-filled experiences for children and families, delivered with consistency, kindness and care
Our Mission
What Sets Us Apart
The Sleigh Society, Inc. is more than a holiday event. It is a purpose-driven nonprofit experience designed to strengthen the people who bring joy to children and families year after year. We exist to elevate holiday performers professionally, ethically, and sustainably—so the moments they create are meaningful, consistent, and trusted. Here’s what makes us different.
High-Caliber Instruction, Real-World Expertise
Our workshops are led by respected leaders from the Claus community alongside experienced professionals from the business world. Participants gain practical insight into performance excellence, client experience, and business operations—learning from individuals who have built successful, credible careers and understand both the art and the responsibility of this work.
Investment in People, Not Just Performances
We serve holiday performers at every stage, from those starting out to seasoned professionals. Attendees leave with sharpened skills, clearer business practices, and a stronger professional network. For sponsors and donors, this means your support directly strengthens the individuals behind the performance—raising the quality, integrity, and sustainability of experiences delivered to children and families.
Education with Integrity
The Sleigh Society operates with transparency and purpose. There are no sales pitches, no hidden agendas, and no pressure tactics. our sole focus is education, connection, and professional growth—creating a trusted environment where learning is authentic and standards are elevated through shared values.
By investing in holiday performers, we help preserve the trust, joy, and care that define these experiences—ensuring they are delivered with excellence today and for seasons to come.
About Us
Santa (Paul) Smith
With more than 35-years of international experience in sales and marketing, Paul Smith built a career rooted in leadership, client relationships, and brand excellence. His background in developing customer experiences and managing global partnerships has given him a deep understanding of how to create meaningful, memorable connections—skills that now fuel his success as one of metro Atlanta’s most beloved Santas.
Known to others as Santa Smith, he is a second-generation, real-bearded professional Santa Claus. For him, wearing the red suit isn’t just a seasonal role—it’s a cherished legacy. His father brought the magic of Christmas to life as Santa in Michigan for over 25 years, delighting generations with wonder and warmth that inspired Paul to follow in his footsteps. Together with his wife and partner-in-merriment, Minty the Elf, Santa Smith brings the same authenticity, warmth, and sparkle to every appearance.
Michelle Smith (Minty the Elf)
Michelle Smith is a seasoned marketing and branding professional with leadership experience at top advertising agencies and within AT&T’s corporate marketing team. She has led national campaigns and product launches that boosted brand visibility and delivered measurable results. Known for fostering collaboration, streamlining processes, and building strategic partnerships, Michelle now brings her expertise to the holiday performance space.
Alongside her husband, Santa (Paul) Smith, they’ve immersed themselves in the Claus community, refining their craft and building lasting connections. She now leads the development of Santa Smith & Minty’s digital presence, including the website and social media, and targeted email campaigns that helps build our brand awareness and fosters customer engagement. She's also an active team member of The Wondrous Women of Christmas. Michelle is passionate about spreading Christmas cheer and helping elevate the artistry of all Christmas characters—with a giggle, a sparkle, and just a hint of peppermint sass.
