More than training.
We offer transformation.
Elevate your holiday performance at the Christmas Performer Workshops (CPW) taught by 2024 International Santa Claus Hall of Fame inductee, Robert Seutter (Santa True)
May 16-17, 2026 | CPW #1
Atlanta, Georgia
October 3-4, 2026 | CPW #2
Atlanta, Georgia
At The Sleigh Society, we're bringing conferences to new and seasoned Christmas performers to master both sides of their profession—the magic they bring to the stage and the business that keeps it running. We bring you the most professional instructors in the industry to sharpen your performance skills, enhance your client experience, and grow your holiday business. Our mission is simple: to promote excellence in the Claus community with the tools, education, training, and the confidence you need to 'sleigh' every season.
Our Mission
What Sets Us Apart
The Sleigh Society isn’t just another holiday event — it’s a transformative experience for holiday performers looking to elevate their craft and grow their business. Here’s what makes us different.
Elite-Level Instruction
We bring together the top-tier, seasoned professionals from both the Claus community and the wider business world. Whether you're looking to fine-tune your performance or sharpen your business skills, you're learning from the best.
Empowering Holiday Performers
Our mission is simple: to uplift and empower. Whether you're just starting or a seasoned pro, you'll leave with tools to elevate your performance, grow your holiday business, and expand your social and professional network.
No Hidden Agenda
We’re here for you. No sales pitches, no pressure — just real education, honest connections, and a shared commitment to raising the bar for holiday entertainment.
About Us
Santa (Paul) Smith
With more than 35-years of international experience in sales and marketing, Paul Smith built a career rooted in leadership, client relationships, and brand excellence. His background in developing customer experiences and managing global partnerships has given him a deep understanding of how to create meaningful, memorable connections—skills that now fuel his success as one of metro Atlanta’s most beloved Santas.
Known to others as Santa Smith, he is a second-generation, real-bearded professional Santa Claus. For him, wearing the red suit isn’t just a seasonal role—it’s a cherished legacy. His father brought the magic of Christmas to life as Santa in Michigan for over 25 years, delighting generations with wonder and warmth that inspired Paul to follow in his footsteps. Together with his wife and partner-in-merriment, Minty the Elf, Santa Smith brings the same authenticity, warmth, and sparkle to every appearance.
Michelle Smith (Minty the Elf)
Michelle Smith is a seasoned marketing and branding professional with leadership experience at top advertising agencies and within AT&T’s corporate marketing team. She has led national campaigns and product launches that boosted brand visibility and delivered measurable results. Known for fostering collaboration, streamlining processes, and building strategic partnerships, Michelle now brings her expertise to the holiday performance space.
Alongside her husband, Santa (Paul) Smith, they’ve immersed themselves in the Claus community, refining their craft and building lasting connections. She now leads the development of Santa Smith & Minty’s digital presence, including the website and social media, and targeted email campaigns that helps build our brand awareness and fosters customer engagement. She's also an active team member of The Wondrous Women of Christmas. Michelle is passionate about spreading Christmas cheer and helping elevate the artistry of all Christmas characters—with a giggle, a sparkle, and just a hint of peppermint sass.
